I am two-time graduate of Louisiana State University (Master of Mass Communication-Strategic Public Relations & Advertising; B.A. in Mass Communication-Public Relations). My undergraduate and graduate years in the Baton Rouge area proved to be full of rich professional experiences in the field of strategic communications and design/marketing. Recent organizations and clients include: LSU Student Government, LSU Office of Communications and University Relations, Interfaith Federation of Greater Baton Rouge, Boys & Girls Club of Greater Baton Rouge, The Louisiana Marathon, and the LSU Department of Residential Life.RESUME & EXPERIENCE
I’m a storyteller. Some stories are written in AP style and shared with media outlets or news organizations. Many are digital and social in nature, often taking shape through type treatments and photography, after countless hours working in Adobe CS6 getting those layouts just right. In my daily work, the stories I share connect with incoming LSU students and their families, or with the larger LSU community in promotion and recruitment efforts. In the evenings and weekends, the stories I tell are shared through lyrics sung in a production on stage at the local theatre or the choreography rehearsed in a dance studio across town. These are the stories I tell. Day in and day out, I connect with people and bring my creativity in to all things I do. My art keeps me passionate about Public Relations, and my background in strategic communications challenges me to innovate my art and grow as a “creative” in a continuously evolving industry.
MORE ABOUT ME
While many years at LSU may have been spent in mass communication classrooms, I never lost touch with my passion for the creative performing arts. My music and acting bug started when I was very young. I played the saxophone and clarinet in bands and orchestras for many years, before becoming captivated by theatre, dance, and vocal performance. Over the last decade, I have performed with various regional theater organizations and freelance vocal/dance gigs as well as nationally while competing vigorously with the LSU Speech Team for four years. In 2011-12, I earned the rank of a National Quarterfinalist in Dramatic Interpretation at the American Forensic Association national tournament, and also served as the first LSU student to hold the position of the National Student Representative to all college speech programs in the SEC. Much of my theatre passions and love of interpreting literature stems from my nearly 11 years in highly competitive forensics, public speaking, and acting. The competitive arts sharpened my skills and helped me grow tremendously as a communicator, strategist, creative thinker, and innovator.
The creative side of my brain does most of the talking. I tackle almost all challenges in life, whether personal or professional, with a creative approach targeted at generating solutions.
But don’t fret, I keep a tight grip on strategies while jumping down those creative rabbit holes. I empower creative ideas with a strong sense of strategy and an emphasis on genuine relationships with audiences.
I have been a dreamer and a hard worker my entire life. My passion for living with big goals, innovative ideas, and even bigger hand gestures is a driving force in all things I do. Well…and iced coffee.
“With an eye for creative, strategic communication and a passion for storytelling, I am inspired by the integration of new media solutions in the ways we maintain relationships with audiences.”
Design & Layout
Advanced in Adobe Creative Suite CS6, with primary focus in Indesign and Illustrator. Produce print, digital, and interactive design layouts and illustrations, with advanced understanding of various file types and utilities.
Theoretical and practical understanding of how to craft strategic communication plans for organizations and brands, with clear and measurable objectives, informed strategies, and effective tactics.
Thorough AP style media writing skills as well as advanced graduate level academic writing abilities, including a working knowledge of MLA, APA, and Chicago style citation rules.
Ability to communicate narratives through interpersonal, organizational, and brand communication channels. This includes crafting compelling media releases, web content, copywriting, as well as engaging social media communications.
Advanced ability to execute original research, design qualitative and quantitative research methods, and collect and analyze data using SPSS.
Extensive public speaking and entertainment background, which increases the effectiveness of communicating with large groups in various settings such as presentations, seminars, and tours.
Advanced knowledge of video editing and post-production in Apple iMovie, as well as pre-production planning, script writing, filming, subject composition, and microphones.
Proficient in recording high-quality audio using professional condenser microphones, as well as mixing and editing audio in post-production using Apple Garageband.
Proficient in photography using professional Nikon and Cannon cameras, with an eye for composition using various lenses, as well as photo editing abilities in Photoshop.
Mac and Windows proficient. Knowledge and experience working with Microsoft Office Word, Excel, Publisher, PowerPoint; iLife iMovie, iPhoto, GarageBand, Pages, Keynote, Numbers.
HTML & Light coding
Working understanding of HTML in regards to minor back-end coding in WordPress and similar web applications. Frequently researching and self-teaching HTML techniques as needed to complete projects at hand.
Thorough understanding of how to prepare artwork for various production processes such as large-scale printing, promotional item branding, and silkscreening, as well as printing involving die cuts and bleeds.