I am two-time graduate of Louisiana State University (Master of Mass Communication-Strategic Public Relations & Advertising; B.A. in Mass Communication-Public Relations). Since graduating, my professional career has been rich in diverse experiences and opportunities. I have been fortunate to work in the field of communications and marketing, as well as meld my passion for storytelling in my work that has taken me around the world. Past organizations and clients include: NoStigmas Mental Health Advocacy NonProfit, 5 Bridges to Wellness: Holistic Wellness System, Louisiana State University Office of Communications and University Relations, Interfaith Federation of Greater Baton Rouge, Boys & Girls Club of Greater Baton Rouge, The Louisiana Marathon, and the LSU Department of Residential Life. Thank you for stopping by to get to know me a bit better. Click the button below to check out my resume and feel free to reach out anytime, I am happy to connect.RESUME & ADVENTURES PORTFOLIO
I’m a storyteller, through and through. Some stories are written in AP style and shared with media outlets or news organizations. Many are digital and social in nature, often taking shape through type treatments and photography, after countless hours working in design software getting those layouts just right. In my professional experiences, I always want the stories I share to connect people and connect with people. The mantra—“I am here to tell these stories”—resonates in my heart to this day, from my past experiences in PR, to my past professional acting and theatre jobs, and even during my time as an ESL educator. At every turn—from travels, to marriage that has gifted my life because of professional acting, to moving to Italy—I have always known two things clearly; I must create, and I must help people. Day in and day out, I strive to connect with people and bring my creativity in to all things I do. My art keeps me passionate, and my background in strategic communications challenges me to innovate my art and grow as a “creative” in a continuously evolving industry.
MORE ABOUT ME
While many years at LSU may have been spent in mass communication classrooms, I never lost touch with my passion for the creative performing arts. My music and acting bug started when I was very young. I played in bands and orchestras for many years, before becoming captivated by theatre, dance, and vocal performance. Over the last decade, I have performed with various regional theater organizations and freelance vocal/dance gigs as well as becoming a professional NYC actor and member of the Actor’s Equity Association. This career path led to traveling and performing around the world and has been an enriching personal experience. While back at LSU, I also combined my passions while competing vigorously with the LSU Speech Team for four years. In 2011-12, I earned the rank of a National Quarterfinalist in Dramatic Interpretation at the American Forensic Association national tournament, and also served as the first LSU student to hold the position of the National Student Representative to all college speech programs in the SEC. The competitive arts have sharpened my skills and helped me grow tremendously as a communicator, strategist, creative thinker, and innovator.
The creative side of my brain does most of the talking. I tackle almost all challenges in life, whether personal or professional, with a creative approach targeted at generating solutions.
But don’t fret, I keep a tight grip on strategies while jumping down those creative rabbit holes. I empower creative ideas with a strong sense of strategy and an emphasis on genuine relationships with audiences.
I have been a dreamer and a hard worker my entire life. My passion for living with big goals, innovative ideas, and even bigger hand gestures is a driving force in all things I do. Well…and iced coffee.
Design & Layout
Advanced in Adobe Creative Suite CS6, with primary focus in Indesign and Illustrator. Produce print, digital, and interactive design layouts and illustrations, with advanced understanding of various file types and utilities.
Theoretical and practical understanding of how to craft strategic communication plans for organizations and brands, with clear and measurable objectives, informed strategies, and effective tactics. This is all informed by and executed through practical knowledge of CRM, SEO, and analytics.
Experience in various styles of copywriting depending on the needs of the client. Also have AP style media writing skills as well as advanced graduate level academic writing abilities, including a working knowledge of MLA, APA, and Chicago style citation rules.
Ability to communicate narratives through interpersonal, organizational, and brand communication channels. This includes crafting compelling media releases, web content, copywriting, as well as engaging social media communications.
Advanced ability to execute original research, design qualitative and quantitative research methods, and collect and analyze data using SPSS and other software platforms.
Extensive public speaking and entertainment background, which increases the effectiveness of communicating with large groups in various settings such as presentations, seminars, and tours.
Advanced knowledge of video editing and post-production in Apple iMovie, as well as pre-production planning, script writing, filming, subject composition, and microphones.
Proficient in recording high-quality audio using professional condenser microphones, as well as mixing and editing audio in post-production using Apple Garageband.
Proficient in photography using professional Nikon and Cannon cameras, with an eye for composition using various lenses, as well as photo editing abilities in Photoshop.
Mac and Windows proficient. Knowledge and experience working with ActiveCampaign, ConvertKit, Slack, Trello, Google Suite, Meta Business Suite, Microsoft Office Word, Excel, Publisher, PowerPoint; iLife iMovie, iPhoto, GarageBand, Pages, Keynote, Numbers.
HTML & Light coding
Working understanding of HTML with regard to minor back-end coding in WordPress and similar web applications such as Wix and Squarespace. Frequently researching and self-teaching HTML techniques as needed to complete projects at hand.
Thorough understanding of how to prepare artwork for various production processes such as large-scale printing, promotional item branding, and silkscreening, as well as printing involving die cuts and bleeds.