Social media and print mini-campaign created as a project for a graduate-level advertising campaigns course in the LSU Manship School of Mass Communication. Client is The Louisiana Marathon and purpose of campaign was to promote the local 5K race on the weekend of events. The message strategy here is to motivate the “everyday” casual/non-runner to join Lauren as she challenges herself to train for the race. The logos and color identity used are assets of The Louisiana Marathon, but the creative spin of the brand is unique to this campaign.
