Interactive iBook and Blog site integrated design as part of a graduate-level strategic communications campaign course in the LSU Manship School of Mass Communication. Challenge was to craft messaging, strategies, and tactics to repackage and communicate given content — which was originally a simple wiki site devoted to defining and explaining social media technologies. This iBook was a solution to conveying the information in an exciting, accessible, and interactive way with the target audience of Student Organization leaders. This campaign team collectively created the brand “Geaux Connect” and the product “#SocialSwag: Free Marketing Ideas for LSU Student Organizations” which was an iBook hosted on the blog site as well as available for download in the iTunes bookstore. Team delegated responsibilities of researching social media technologies, writing body copy, and brainstorming promotional tactics.
My role in campaign: iBook design, blog creation/hosting, site design and navigation, digital publishing to iTunes Store, and creative integration of user generated content to automatically publish to blog and sort by media type/topic.