Project Attributes Campaign

Feb 07 2014
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“The Seven: A New Musical”

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Directed and produced a new, original musical called “The Seven” written and created by Michael Braud (Slidell, LA).  The creative team began meeting in late summer 2012 and the show was produced at Theatre Baton Rouge (Baton Rouge, LA) and Cite Des Arts (Lafayette, LA) in early 2013. I not only contributed to the project as Artistic Director/Choreographer/Producer, I also served as the Media Relations point of contact and responsible for all press and promotions. Other technical responsibilities included: Set Design, Set Construction, Lighting Design, Audio Engineering, Script/song edits, Creative Branding/Graphic Design, Social Media Promotions/Management,  and Venue Booking/Contract Negotiations.

official seven facebook

 

Feb 07 2014
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“Social Swag” Interactive iBook

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Interactive iBook and Blog site integrated design as part of a graduate-level strategic communications campaign course in the LSU Manship School of Mass Communication. Challenge was to craft messaging, strategies, and tactics to repackage and communicate given content — which was originally a simple wiki site devoted to defining and explaining social media technologies. This iBook was a solution to conveying the information in an exciting, accessible, and interactive way with the target audience of Student Organization leaders. This campaign team collectively created the brand “Geaux Connect” and the product “#SocialSwag: Free Marketing Ideas for LSU Student Organizations” which was an iBook hosted on the blog site as well as available for download in the iTunes bookstore. Team delegated responsibilities of researching social media technologies, writing body copy, and brainstorming promotional tactics.

My role in campaign: iBook design, blog creation/hosting, site design and navigation, digital publishing to iTunes Store, and creative integration of user generated content to automatically publish to blog and sort by media type/topic.

View in itunes bookstore View interactive Blog site
Feb 07 2014
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K. KLAR Construction Rebranding

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Rebrand of K. KLAR Construction (Baton Rouge, LA) as part of a client project in a graduate level advertising design course in the LSU Manship School of Mass Communication. Project includes: logo design, visual identity, brand assets, as well as print and web collateral.

View Branding Book
Dec 05 2013
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TEDxLSU Video Submission

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Student speaker video submission and application for the TedxLSU event hosted by Communication Across the Curriculum (CxC). This is a casual, interview-style video with overlay graphics, audio, screen captures, and b-roll.

Dec 05 2013
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RA Recruitment

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Artwork for mini-campaign encouraging current LSU students to apply to become Resident Assistants in the residence halls across campus. Communication collateral includes overall branding and “look and feel”, digital and print posters in residence halls, die cut information posters, and t-shirt design.