Social media and print mini-campaign created as a project for a graduate-level advertising campaigns course in the LSU Manship School of Mass Communication. Client is The Louisiana Marathon and purpose of campaign was to promote the local 5K race on the weekend of events. The message strategy here is to motivate the “everyday” casual/non-runner to join Lauren as she challenges herself to train for the race. The logos and color identity used are assets of The Louisiana Marathon, but the creative spin of the brand is unique to this campaign.
Project Attributes Photography
“The Seven: A New Musical”Posted by lsbordelon | | No Comments
Directed and produced a new, original musical called “The Seven” written and created by Michael Braud (Slidell, LA). The creative team began meeting in late summer 2012 and the show was produced at Theatre Baton Rouge (Baton Rouge, LA) and Cite Des Arts (Lafayette, LA) in early 2013. I not only contributed to the project as Artistic Director/Choreographer/Producer, I also served as the Media Relations point of contact and responsible for all press and promotions. Other technical responsibilities included: Set Design, Set Construction, Lighting Design, Audio Engineering, Script/song edits, Creative Branding/Graphic Design, Social Media Promotions/Management, and Venue Booking/Contract Negotiations.official seven facebook
LSU Res Life Tour SuitePosted by lsbordelon | | No Comments
Assisted in the design and strategic communication of the new LSU Residential Life Tour Suite. This room is an interactive space for prospective students to learn more about living on campus in an engaging way. My design work seen in Tour Suite includes: large-than-life wall wrap/infographic, interactive iBook integration, and informative gallery-style panels. Additional materials include content planning and spacial design of the Tour Suite.
LSU Res Life PhotographyPosted by lsbordelon | | No Comments
Photography of residence halls and student activity for updated marketing and communications materials for LSU Residential Life. Goal is to illustrate the student experience of living on the beautiful LSU campus. Photoshoots required creative directing, staging, lighting, composition, and storytelling skills. Many of these photos are featured in the new Residential Life Tour Suite.VIEW TOUR SUITE
#TrashVandalismPosted by lsbordelon | | No Comments
Mini-campaign for LSU Residential Life to raise awareness about vandalism in residence halls.
LSU Res Life Community AssessmentPosted by lsbordelon | | No Comments
Layout and design of marketing materials for LSU Department of Residential Life’s in-hall community assessments. Residents are encouraged to give feedback about their experience living on campus.
Handbook CoversPosted by lsbordelon | | No Comments
Layout and design of recent LSU Residential Life handbook covers. These communications target both student/resident audiences as well as external business networks.