Branded NoStigmas 2022 Chicago Marathon Team, created online store merchandise, runner apparel, social media features, micro content.
Project Attributes Branding
Designed, branded, promoted “Youth Matter” programming, populated online store, and created micro video content.
Created online store, linked to fulfillment provider, designed apparel, webpage layout.
Created, art directed, edited, project managed, promoted, and hosted inaugural season of new podcast “UNSILENT” with 12 guests. Streamed video series to YouTube, Instagram, Facebook, and shared on Twitter and LinkedIn. Podcast streamed to all major podcast platforms.
Designed, branded, directed, promoted, and ran live streaming of a Giving Tuesday Virtual Telethon in 2021 for NoStigmas nonprofit
Designed, branded, promoted, and hosted a Live Watch Party for World Mental Health Day 2021 for NoStigmas nonprofit
Social media and print mini-campaign created as a project for a graduate-level advertising campaigns course in the LSU Manship School of Mass Communication. Client is The Louisiana Marathon and purpose of campaign was to promote the local 5K race on the weekend of events. The message strategy here is to motivate the “everyday” casual/non-runner to join Lauren as she challenges herself to train for the race. The logos and color identity used are assets of The Louisiana Marathon, but the creative spin of the brand is unique to this campaign.
Directed and produced a new, original musical called “The Seven” written and created by Michael Braud (Slidell, LA). The creative team began meeting in late summer 2012 and the show was produced at Theatre Baton Rouge (Baton Rouge, LA) and Cite Des Arts (Lafayette, LA) in early 2013. I not only contributed to the project as Artistic Director/Choreographer/Producer, I also served as the Media Relations point of contact and responsible for all press and promotions. Other technical responsibilities included: Set Design, Set Construction, Lighting Design, Audio Engineering, Script/song edits, Creative Branding/Graphic Design, Social Media Promotions/Management, and Venue Booking/Contract Negotiations.
official seven facebook
Interactive iBook and Blog site integrated design as part of a graduate-level strategic communications campaign course in the LSU Manship School of Mass Communication. Challenge was to craft messaging, strategies, and tactics to repackage and communicate given content — which was originally a simple wiki site devoted to defining and explaining social media technologies. This iBook was a solution to conveying the information in an exciting, accessible, and interactive way with the target audience of Student Organization leaders. This campaign team collectively created the brand “Geaux Connect” and the product “#SocialSwag: Free Marketing Ideas for LSU Student Organizations” which was an iBook hosted on the blog site as well as available for download in the iTunes bookstore. Team delegated responsibilities of researching social media technologies, writing body copy, and brainstorming promotional tactics.
My role in campaign: iBook design, blog creation/hosting, site design and navigation, digital publishing to iTunes Store, and creative integration of user generated content to automatically publish to blog and sort by media type/topic.
View in itunes bookstore View interactive Blog site