Project Attributes Illustration
Social media and print mini-campaign created as a project for a graduate-level advertising campaigns course in the LSU Manship School of Mass Communication. Client is The Louisiana Marathon and purpose of campaign was to promote the local 5K race on the weekend of events. The message strategy here is to motivate the “everyday” casual/non-runner to join Lauren as she challenges herself to train for the race. The logos and color identity used are assets of The Louisiana Marathon, but the creative spin of the brand is unique to this campaign.
Directed and produced a new, original musical called “The Seven” written and created by Michael Braud (Slidell, LA). The creative team began meeting in late summer 2012 and the show was produced at Theatre Baton Rouge (Baton Rouge, LA) and Cite Des Arts (Lafayette, LA) in early 2013. I not only contributed to the project as Artistic Director/Choreographer/Producer, I also served as the Media Relations point of contact and responsible for all press and promotions. Other technical responsibilities included: Set Design, Set Construction, Lighting Design, Audio Engineering, Script/song edits, Creative Branding/Graphic Design, Social Media Promotions/Management, and Venue Booking/Contract Negotiations.official seven facebook
Interactive iBook and Blog site integrated design as part of a graduate-level strategic communications campaign course in the LSU Manship School of Mass Communication. Challenge was to craft messaging, strategies, and tactics to repackage and communicate given content — which was originally a simple wiki site devoted to defining and explaining social media technologies. This iBook was a solution to conveying the information in an exciting, accessible, and interactive way with the target audience of Student Organization leaders. This campaign team collectively created the brand “Geaux Connect” and the product “#SocialSwag: Free Marketing Ideas for LSU Student Organizations” which was an iBook hosted on the blog site as well as available for download in the iTunes bookstore. Team delegated responsibilities of researching social media technologies, writing body copy, and brainstorming promotional tactics.
My role in campaign: iBook design, blog creation/hosting, site design and navigation, digital publishing to iTunes Store, and creative integration of user generated content to automatically publish to blog and sort by media type/topic.View in itunes bookstore View interactive Blog site
Rebrand of K. KLAR Construction (Baton Rouge, LA) as part of a client project in a graduate level advertising design course in the LSU Manship School of Mass Communication. Project includes: logo design, visual identity, brand assets, as well as print and web collateral.View Branding Book
Promotional apparel designed and created for Theatre Baton Rouge’s fall 2013 production of “9 to 5: The Musical.” The artwork was created for use on social media, web promotions, as well as shirts and tanks.
Original “9 to 5: The Musical” artwork licensed to Theatre Baton Rouge. These designs are an extension of the brand, creatively adapted for use in promoting the production.